THE MOST IMPORTANT COMPANY YOU’VE NEVER HEARD OF
Spirent carry out testing of mobile and wired networks for most of the world’s telecomms companies. Crucially, they make sure we can communicate in the digital world.
In 2019 I was part of the pitch team that won this FTSE 250 reporting project from a major rival. I picked up the project post-win and took it through to print. We ramped up the boldness of the design compared to previous years, injecting some visual metaphor into their strategic messaging pieces and turning the dial up on their diagrams to drive the numbers home.