NEW BUSINESS, NEW BRAND
My long standing client at Wardour merged with another company to create one of Europe’s largest recycling companies, Renewi. I led the creative to develop the brand and apply it to employee, stakeholder and corporate comms projects.
In the run up to launch, I led the creative team in creating Brand assets from stationery templates to employee on-boarding materials and their corporate presentation.
Once Renewi had launched I became their external Brand guardian, developing a design and imagery system to be used throughout the business for all communications and advertising.
I created launch videos for external and internal audiences prior to launch. The external video was played at the LSE at the opening of the markets on the day of the launch.