Royal London

ONE MESSAGE, MANY CHANNELS

As Art Director at Wardour I was lead creative on all member communications for Royal London, the county’s largest mutual pensions provider. Over 5 years I was responsible for the visual output for the Annual Report, online member comms, direct mail, internal campaigns and other stakeholder communications.

Member Update

The Member Update website ran for 4 years, featuring financial consumer content. I designed the responsive UI, created infographics, directed video and curated imagery for quarterly uploads.

Annual Report

I led the creative on 4 issues of Royal London’s Annual Report and Annual Review. The process of designing the reporting suite also meant interpreting and expanding the Brand image library and restructuring parts of the reports to align with reporting best practice.

Video content

Throughout my time on the project I storyboarded, scripted and directed videos and animation for the Member Update website.