Balfour Beatty


In 2019 I led the creative on a pitch for the corporate reporting suite for Balfour Beatty. one of the country’s biggest infrastructure developers. We were successful, and once appointed we embarked on developing their corporate look. I commissioned shoots in the UK and US, which included drone video. The printed report uses a new typeface and palette, a metallic foil and a throw out on the cover. I worked with the strategy team to develop best-practice reporting content, and designed the online summary report with features such as background video and scrolling animation.


Art Directing on site in the UK, and remotely in the US, I created a suite of new images that showcases the technology and techniques that make Balfour Beatty the market leader in their industry.

I worked with the team at Balfour Beatty and the agency to develop best-in-class reporting content, as well as a bold new corporate look.

The results

The 2019 Balfour Beatty Annual Report in print and online, is more charismatic and colourful than past issues. The addition of an extra display typeface and a renewed colour palette have given their corporate suite a fresh look. The move to an online summary report to support the usual PDF download brings them up to date, and provides a platform to build on for future years.

Corporate and Financial Awards 2020
Best printed report: FTSE 250, Shortlisted
Corporate and Financial Awards 2020
Best online report: FTSE 250, Shortlisted

Video content

The video content from the shoots became part of the looping background header on the online summary report. I specified drone footage for the digital side of the report to highlight the size and importance of the projects Balfour Beatty is engaged in.

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