BUILDING A NEW LOOK
In 2019 I led the creative on a pitch for the corporate reporting suite for Balfour Beatty. one of the country’s biggest infrastructure developers. We were successful, and once appointed we embarked on developing their corporate look. I commissioned shoots in the UK and US, which included drone video. The printed report uses a new typeface and palette, a metallic foil and a throw out on the cover. I worked with the strategy team to develop best-practice reporting content, and designed the online summary report with features such as background video and scrolling animation.
Art Directing on site in the UK, and remotely in the US, I created a suite of new images that showcases the technology and techniques that make Balfour Beatty the market leader in their industry.
I worked with the team at Balfour Beatty and the agency to develop best-in-class reporting content, as well as a bold new corporate look.
The video content from the shoots became part of the looping background header on the online summary report. I specified drone footage for the digital side of the report to highlight the size and importance of the projects Balfour Beatty is engaged in.