Multi-channel content for members of Britain’s largest pensions provider

I have led the creative team for the past three years, developing multi-channel content for members, including video, animation, infographics and more. I led the IA and UX work in creating the online members’ content hub, and am senior creative for printed materials.

As part of my relationship with Royal London I have helped them develop their brand on and offline, improving their image library and defining various applications of their particular, quirky British style.

Royal London in print

I’ve designed and produced printed communications for Royal London’s members for the past three years. They complement and drive traffic to the online content and provide all the information needed to vote at the AGM.

Animations for Royal London

I've directed a lot of videos and animations for the Royal London content marketing programme, and am still doing more. Here's some of my best so far.

Developing and managing a new brand in the circular economy

Launching in early 2017, Renewi was created following the merger between two major waste management and recycling companies. I led the creative team that developed the visuals from bare bones concept to full brand system. 

I still lead the creative team, directing video and animation, creating brand assets and visual guidelines, developing their their look and feel across all platforms, including signage, vehicle livery, internal comms and online. We are currently developing a new employee comms campaign to launch on their 1 year anniversary.

The feedback around the materials and the brand was incredibly positive. Every site we went to the materials were laid out with pride… So on behalf of all of us thanks to the whole team for bringing our brand to life and we can’t wait to get going with the next phase.
Group Communications Manager, Renewi plc

Renewi in print

Since its creation I have been at the forefront of the Renewi brand in print. I developed the visual language that is now used throughout the business, having designed brochures, reports, leaflets and more.

Introducing Project Origami

Last year I conceived, designed and directed an animation for Barclays Wealth about their new investment products and platforms.

Video storytelling for London’s prestige estate

I conceived, storyboarded and directed 27 films over three years, ranging from exposées on candle chandlers and jewellers to behind-the-scenes stories of chip shops and gardeners, all in London’s poshest property portfolio.